:root {
  --ink: #111213;
  --paper: #f4f2ed;
  --work: #e9e7e1;
  --orange: #ff6a1a;
  --hero-orange: #f06a18;
  --muted: #191a1b;
  --line: rgba(255, 255, 255, 0.15);
  --ease: cubic-bezier(.22, .61, .36, 1);
  --shell: min(1536px, calc(100vw - 64px));
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--ink); }
body { margin: 0; background: var(--ink); color: var(--paper); font-family: "Inter", sans-serif; font-size: 16px; -webkit-font-smoothing: antialiased; }
body.menu-open { overflow: hidden; }
::selection { background: #ff6a1a; color: #000; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
img { display: block; max-width: 100%; }
svg { width: 1.15rem; height: 1.15rem; stroke-width: 1.5; }
.shell { width: var(--shell); margin-inline: auto; }
.section-dark { background: var(--ink); }
.skip-link { position: fixed; left: 1rem; top: 1rem; padding: .8rem 1rem; background: var(--orange); color: #000; border-radius: 2px; transition: transform 200ms; }
:focus-visible { outline: 2px solid var(--orange); outline-offset: 4px; }

.site-header { height: 64px; }
.site-header.is-scrolled { background: rgba(17, 18, 19, .9); border-color: var(--line); backdrop-filter: blur(12px); }
.nav-inner { height: 64px; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; }
.brand { display: inline-flex; align-items: center; gap: .65rem; width: fit-content; font-size: .86rem; font-weight: 500; }
.brand svg { width: 30px; height: 30px; }
.desktop-nav { display: flex; align-items: center; gap: 2.2rem; }
.desktop-nav a { position: relative; color: rgba(244, 242, 237, .68); font-size: .8rem; transition: color 200ms; }
.desktop-nav a::after { content: ""; position: absolute; left: 0; right: 0; bottom: -.55rem; height: 1px; background: var(--orange); transform: scaleX(0); transform-origin: left; transition: transform 300ms var(--ease); }
.desktop-nav a:hover, .desktop-nav a.is-active { color: var(--paper); }
.desktop-nav a.is-active::after { transform: scaleX(1); }
.nav-cta { justify-self: end; display: flex; align-items: center; gap: .55rem; font-size: .8rem; }
.nav-cta svg { transition: transform 300ms var(--ease); }
.nav-cta:hover svg { transform: translate(3px, -3px); }
.menu-toggle { display: none; justify-self: end; width: 42px; height: 42px; border: 0; background: transparent; padding: 12px 8px; cursor: pointer; }
.menu-toggle span { display: block; height: 1px; width: 26px; margin: 5px 0; background: currentColor; transition: transform 300ms var(--ease); }
.menu-toggle[aria-expanded="true"] span:first-child { transform: translateY(3px) rotate(45deg); }
.menu-toggle[aria-expanded="true"] span:last-child { transform: translateY(-3px) rotate(-45deg); }
.mobile-menu { display: none; padding: 112px 32px 32px; }
.mobile-menu.is-open { display: flex !important; flex-direction: column; justify-content: space-between; }
.mobile-menu nav { display: flex; flex-direction: column; }
.mobile-menu nav a { font-size: clamp(2.4rem, 9vw, 4.5rem); line-height: 1.08; letter-spacing: -.045em; padding: .35rem 0; opacity: 0; transform: translateY(18px); }
.mobile-menu.is-open nav a { animation: menuIn 500ms var(--ease) forwards; }
.mobile-menu.is-open nav a:nth-child(2) { animation-delay: 60ms; }.mobile-menu.is-open nav a:nth-child(3) { animation-delay: 120ms; }.mobile-menu.is-open nav a:nth-child(4) { animation-delay: 180ms; }.mobile-menu.is-open nav a:nth-child(5) { animation-delay: 240ms; }
.mobile-meta { display: flex; justify-content: space-between; gap: 1rem; color: rgba(244,242,237,.55); font-size: .8rem; }
@keyframes menuIn { to { opacity: 1; transform: none; } }

.hero { position: relative; min-height: 100svh; overflow: hidden; background: var(--hero-orange); }
.hero-media, .hero-wash { position: absolute; inset: 0; }
.hero-media img { width: 100%; height: 100%; object-fit: cover; mix-blend-mode: multiply; opacity: .92; }
.hero-wash { background: linear-gradient(to bottom, rgba(0,0,0,.05), transparent 52%, rgba(0,0,0,.4)); }
.hero-inner { position: relative; z-index: 1; min-height: 100svh; display: flex; flex-direction: column; justify-content: flex-end; padding-top: 7rem; padding-bottom: 2rem; }
.hero-copy { width: min(100%, 1280px); }
.hero-kicker { margin: 0 0 1.4rem; font-size: .82rem; font-weight: 500; letter-spacing: .01em; }
.hero-kicker span { margin: 0 .25rem; }
.hero h1 { margin: 0; max-width: 1280px; font-size: clamp(4.5rem, 8.1vw, 8rem); font-weight: 500; line-height: .92; letter-spacing: -.06em; text-wrap: balance; }
[data-hero] { opacity: 0; transform: translateY(24px); }
body.is-ready [data-hero] { opacity: 1; transform: translateY(0); transition: opacity 700ms var(--ease), transform 700ms var(--ease); }
body.is-ready [data-hero]:nth-child(2) { transition-delay: 105ms; }
body.is-ready [data-hero]:nth-child(3) { transition-delay: 210ms; }
.hero-actions { display: flex; align-items: center; gap: 1.75rem; margin-top: 2.5rem; }
.button { min-height: 50px; display: inline-flex; align-items: center; justify-content: center; gap: .75rem; padding: 0 1rem; border-radius: 6px; font-size: .83rem; font-weight: 500; transition: background 200ms, color 200ms, border-color 200ms, transform 300ms var(--ease); }
.button:hover { transform: translateY(-2px); }
.button-dark { background: var(--ink); color: white; }
.button-dark:hover { background: #000; }
.button-outline { border: 1px solid rgba(255,255,255,.5); color: white; }
.button-outline:hover { background: var(--paper); border-color: var(--paper); color: var(--ink); }
.text-link { display: inline-flex; align-items: center; gap: .6rem; font-size: .83rem; font-weight: 500; }
.text-link svg { transition: transform 300ms var(--ease); }
.text-link:hover svg { transform: translate(3px, 3px); }
.hero-scroll { position: absolute; right: 0; bottom: 2.3rem; display: flex; align-items: center; gap: .75rem; font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; }
.hero-scroll span { display: block; width: 40px; height: 1px; background: currentColor; }

.proof { padding-top: 6rem; }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-bottom: 1px solid var(--line); }
.proof-grid article { min-height: 180px; display: flex; flex-direction: column; justify-content: space-between; padding: 0 1.5rem 2rem; border-left: 1px solid var(--line); }
.proof-grid article:first-child { padding-left: 0; border-left: 0; }
.proof-grid strong { font-size: clamp(3.3rem, 5vw, 5.6rem); font-weight: 500; line-height: 1; letter-spacing: -.055em; }
.proof-grid span { color: rgba(244,242,237,.5); font-size: .78rem; }

.services { padding: 11rem 0 12rem; }
.section-intro { display: grid; grid-template-columns: 1fr 3fr; align-items: start; gap: 2rem; margin-bottom: 6rem; }
.section-intro > p { margin: .65rem 0 0; color: var(--orange); font-size: .78rem; }
.section-intro h2 { max-width: 1100px; margin: 0; font-size: clamp(2.7rem, 5vw, 5rem); font-weight: 500; line-height: 1.02; letter-spacing: -.05em; }
.services-grid { display: grid; grid-template-columns: repeat(2, 1fr); grid-auto-flow: dense; gap: 1rem; }
.service-card { min-height: 560px; display: flex; flex-direction: column; justify-content: space-between; padding: 2rem; border: 1px solid rgba(255,255,255,.15); border-radius: 6px; overflow: hidden; transition: transform 560ms var(--ease), border-color 300ms; }
.service-card:hover { transform: translateY(-4px); border-color: rgba(255,255,255,.34); }
.service-head { display: flex; justify-content: space-between; align-items: flex-start; font-size: .74rem; }
.service-head svg { width: 34px; height: 34px; }
.service-card h3 { max-width: 10ch; margin: 0 0 1.2rem; font-size: clamp(2.6rem, 4vw, 4rem); font-weight: 500; line-height: 1; letter-spacing: -.045em; }
.service-card p { max-width: 36rem; color: rgba(244,242,237,.66); font-size: 1rem; line-height: 1.6; }
.service-card ul { display: flex; flex-wrap: wrap; gap: .45rem; margin: 2.5rem 0 0; padding: 0; list-style: none; }
.service-card li { padding: .45rem .65rem; border: 1px solid currentColor; border-radius: 999px; font-size: .7rem; opacity: .7; }
.service-strategy { background: #191a1b; }.service-strategy .service-head svg { color: #ff6a1a; }
.service-identity { background: #f0ede5; color: #000; }.service-identity .service-head svg { color: #e9540d; }.service-identity p { color: rgba(0,0,0,.6); }
.service-digital { background: #143a45; }.service-digital .service-head svg { color: #a5f3fc; }
.service-campaign { background: #a91f18; }.service-campaign .service-head svg { color: #fee2e2; }

.work { background: #e9e7e1; color: #111213; padding: 10rem 0 12rem; }
.work-heading { display: flex; justify-content: space-between; align-items: end; gap: 2rem; margin-bottom: 5rem; }
.work-heading h2 { margin: 0; font-size: clamp(4rem, 7vw, 7.5rem); font-weight: 500; line-height: .92; letter-spacing: -.06em; }
.work-heading p { max-width: 30rem; margin: 0; font-size: .95rem; line-height: 1.65; }
.work-grid { display: grid; grid-template-columns: repeat(12, 1fr); grid-auto-flow: dense; gap: 5rem 1.25rem; }
.project-wide { grid-column: span 7; }.project-narrow { grid-column: span 5; }
.project { display: block; }
.project-image { position: relative; aspect-ratio: 4 / 3; overflow: hidden; background: #d7d5cf; }
.project:nth-child(2) .project-image, .project:nth-child(3) .project-image { aspect-ratio: 1 / 1; }
.project-image img { width: 100%; height: 100%; object-fit: cover; transition: transform 700ms var(--ease); }
.project:hover .project-image img { transform: scale(1.03); }
.project-badge { position: absolute; right: 1rem; top: 1rem; display: flex; align-items: center; gap: .5rem; padding: .75rem .9rem; background: var(--ink); color: white; border-radius: 6px; font-size: .75rem; opacity: 0; transform: translateY(6px); transition: opacity 300ms, transform 300ms var(--ease); }
.project:hover .project-badge { opacity: 1; transform: none; }
.project-meta { display: flex; justify-content: space-between; gap: 1rem; padding-top: 1rem; }
.project-meta h3 { margin: 0; font-size: 1.05rem; font-weight: 500; }
.project-meta span { color: rgba(17,18,19,.5); font-size: .73rem; }

.process { padding: 12rem 0; }
.process-layout { display: grid; grid-template-columns: 5fr 7fr; gap: 8vw; align-items: start; }
.process-sticky { position: sticky; top: 7rem; }
.process-sticky h2 { max-width: 10ch; margin: 0; font-size: clamp(3.1rem, 5vw, 5.7rem); font-weight: 500; line-height: .98; letter-spacing: -.055em; }
.process-sticky p { max-width: 28rem; margin: 2rem 0; color: rgba(244,242,237,.56); line-height: 1.65; }
.process-item { border-bottom: 1px solid var(--line); }
.process-item:first-child { border-top: 1px solid var(--line); }
.process-item button { width: 100%; display: grid; grid-template-columns: 4rem 1fr auto; align-items: center; gap: 1rem; padding: 2rem 0; border: 0; background: transparent; text-align: left; cursor: pointer; }
.process-number { color: rgba(244,242,237,.4); font-size: .72rem; transition: color 300ms; }
.process-title { font-size: clamp(1.6rem, 2.4vw, 2.6rem); letter-spacing: -.035em; }
.process-item.is-open .process-number { color: var(--orange); }
.process-detail { display: grid; grid-template-rows: 0fr; transition: grid-template-rows 560ms var(--ease); }
.process-detail > div { overflow: hidden; }
.process-item.is-open .process-detail { grid-template-rows: 1fr; }
.process-detail p { max-width: 38rem; margin: 0 0 1.5rem 5rem; color: rgba(244,242,237,.6); line-height: 1.7; }
.process-detail span { display: block; margin: 0 0 2rem 5rem; color: var(--orange); font-size: .72rem; }

.project-index { padding: 4rem 0 12rem; }
.index-heading { display: flex; align-items: end; justify-content: space-between; margin-bottom: 3rem; }
.index-heading h2 { margin: 0; font-size: clamp(3rem, 5vw, 5.4rem); font-weight: 500; letter-spacing: -.05em; }
.index-heading > span { color: rgba(244,242,237,.45); font-size: .75rem; }
.index-list { border-top: 1px solid var(--line); }
.index-list a { display: grid; grid-template-columns: 1fr 3fr 2fr auto; align-items: center; gap: 1rem; min-height: 112px; transition: color 250ms, padding 350ms var(--ease); }
.index-list a:hover { color: var(--orange); padding-inline: .65rem; }
.index-year, .index-type { font-size: .75rem; transition: color 250ms; }
.index-list strong { font-size: clamp(1.5rem, 2.5vw, 2.7rem); font-weight: 500; letter-spacing: -.035em; }

.journal { padding: 11rem 0 12rem; border-top: 1px solid var(--line); }
.journal-heading { display: flex; justify-content: space-between; align-items: end; gap: 2rem; margin-bottom: 5rem; }
.journal-heading h2 { max-width: 13ch; margin: 0; font-size: clamp(3rem, 5.5vw, 6rem); font-weight: 500; line-height: 1; letter-spacing: -.055em; }
.journal-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
.journal-card { position: relative; display: block; }
.journal-image { aspect-ratio: 4 / 3; margin-bottom: 1.25rem; overflow: hidden; background: var(--muted); }
.journal-image img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(1); transition: filter 500ms, transform 700ms var(--ease); }
.journal-card:hover img { filter: grayscale(0); transform: scale(1.03); }
.journal-card > span { color: rgba(244,242,237,.45); font-size: .72rem; }
.journal-card h3 { max-width: 18ch; margin: .75rem 0 0; font-size: clamp(1.4rem, 2.2vw, 2.2rem); font-weight: 500; line-height: 1.12; letter-spacing: -.035em; }
.journal-card > svg { position: absolute; right: .25rem; bottom: .25rem; transition: transform 300ms var(--ease); }
.journal-card:hover > svg { transform: translate(3px, -3px); }

.faq { padding: 2rem 0 12rem; }
.faq-layout { display: grid; grid-template-columns: 4fr 8fr; gap: 8vw; }
.faq-layout h2 { margin: 0; font-size: clamp(3rem, 5vw, 5.5rem); font-weight: 500; line-height: .95; letter-spacing: -.055em; }
.faq-layout > div:first-child p { max-width: 19rem; color: rgba(244,242,237,.5); line-height: 1.6; }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item:first-child { border-top: 1px solid var(--line); }
.faq-button { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 1rem; padding: 1.8rem 0; border: 0; background: transparent; font-size: 1.1rem; text-align: left; cursor: pointer; }
.faq-answer { display: grid; grid-template-rows: 0fr; transition: grid-template-rows 500ms var(--ease); }
.faq-answer > div { overflow: hidden; }
.faq-item.is-open .faq-answer { grid-template-rows: 1fr; }
.faq-answer p { max-width: 42rem; margin: 0 3rem 2rem 0; color: rgba(244,242,237,.58); line-height: 1.7; }

.contact { background: #ff6a1a; color: #000; padding: 9rem 0 7rem; }
.contact p { margin: 0 0 2rem; font-size: .78rem; font-weight: 500; }
.contact h2 { max-width: 1280px; margin: 0; font-size: clamp(4rem, 7.5vw, 8rem); font-weight: 500; line-height: .92; letter-spacing: -.06em; }
.contact-link { display: inline-flex; align-items: center; gap: 1rem; margin-top: 4rem; padding: 1.25rem 1.5rem; border-radius: 6px; background: transparent; border: 1px solid #000; color: #000; font-size: clamp(1rem, 1.6vw, 1.35rem); transition: background 250ms, color 250ms, transform 300ms var(--ease); }
.contact-link:hover { background: #000; color: #fff; transform: translateY(-3px); }

.footer { background: var(--ink); color: var(--paper); padding: 6rem 0 1.5rem; }
.footer-top { display: grid; grid-template-columns: 2fr 1fr 1fr 2fr; gap: 3rem; padding-bottom: 5rem; border-bottom: 1px solid var(--line); }
.footer-top > div, .footer-top nav { display: flex; flex-direction: column; align-items: flex-start; gap: .75rem; }
.footer-top > div:first-child p { color: rgba(244,242,237,.5); font-size: .75rem; line-height: 1.5; }
.footer-top span { margin-bottom: .5rem; color: rgba(244,242,237,.38); font-size: .68rem; text-transform: uppercase; letter-spacing: .08em; }
.footer-top a:not(.brand) { font-size: .82rem; transition: color 200ms; }.footer-top a:hover { color: var(--orange); }
.footer-top > div:last-child p { color: rgba(244,242,237,.42); font-size: .72rem; line-height: 1.5; }
.footer-bottom { display: flex; justify-content: space-between; padding: 1.5rem 0 5rem; color: rgba(244,242,237,.35); font-size: .65rem; }
.footer-wordmark { white-space: nowrap; overflow: hidden; font-size: clamp(4.7rem, 11vw, 11rem); font-weight: 500; line-height: .8; letter-spacing: -.07em; }

[data-reveal] { opacity: 0; transform: translateY(22px); transition: opacity 700ms var(--ease), transform 700ms var(--ease); }
[data-reveal].is-visible { opacity: 1; transform: none; }

@media (max-width: 960px) {
  :root { --shell: min(100% - 40px, 1536px); }
  .desktop-nav, .nav-cta { display: none; }.nav-inner { grid-template-columns: 1fr auto; }.menu-toggle { display: block; }
  .hero h1 { font-size: clamp(4rem, 11.2vw, 7rem); }.hero-scroll { display: none; }
  .section-intro { grid-template-columns: 1fr; }.section-intro h2 { max-width: 13ch; }
  .service-card { min-height: 500px; }
  .process-layout { grid-template-columns: 1fr; }.process-sticky { position: static; }.process-sticky h2 { max-width: 12ch; }
  .faq-layout { grid-template-columns: 1fr; }
  .footer-top { grid-template-columns: 2fr 1fr 1fr; }.footer-top > div:last-child { grid-column: 1 / -1; }
}

@media (max-width: 700px) {
  :root { --shell: calc(100vw - 32px); }
  .hero-inner { padding-bottom: 1.5rem; }.hero h1 { font-size: clamp(2.6rem, 11.2vw, 3.6rem); line-height: .91; }.hero-kicker { max-width: 20rem; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 1.25rem; margin-top: 2rem; }
  .proof { padding-top: 4rem; }.proof-grid { grid-template-columns: repeat(2, 1fr); }.proof-grid article { min-height: 150px; padding: 0 1rem 1.5rem; border-bottom: 1px solid var(--line); }.proof-grid article:nth-child(3) { border-left: 0; padding-left: 0; }
  .services, .process, .journal { padding: 8rem 0; }.services-grid { grid-template-columns: 1fr; }.service-card { min-height: 440px; padding: 1.4rem; }
  .work { padding: 8rem 0; }.work-heading { align-items: flex-start; flex-direction: column; margin-bottom: 3rem; }.work-grid { grid-template-columns: 1fr; gap: 3.5rem; }.project-wide, .project-narrow { grid-column: span 1; }.project:nth-child(n) .project-image { aspect-ratio: 4 / 3; }.project-meta { flex-direction: column; gap: .35rem; }
  .process-item button { grid-template-columns: 2.5rem 1fr auto; }.process-detail p, .process-detail span { margin-left: 3.5rem; }
  .project-index { padding-bottom: 8rem; }.index-list a { grid-template-columns: 3.5rem 1fr auto; min-height: 96px; }.index-type { display: none; }
  .journal-heading { align-items: flex-start; flex-direction: column; }.journal-grid { grid-template-columns: 1fr; gap: 3.5rem; }
  .faq { padding-bottom: 8rem; }.contact { padding: 7rem 0 5rem; }.contact-link { max-width: 100%; overflow-wrap: anywhere; }
  .footer-top { grid-template-columns: 1fr 1fr; }.footer-top > div:first-child { grid-column: 1 / -1; }.footer-top > div:last-child { grid-column: 1 / -1; }.footer-bottom { gap: 1rem; flex-wrap: wrap; }
  .mobile-meta { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  [data-hero], [data-reveal] { opacity: 1 !important; transform: none !important; }
}